Buyback plans on smartphones have seen major success in India, having helped manufacturers like Samsung and Apple increase adoption of their devices considerably. Now, Samsung has come up with a new scheme called “Stay New”, which offers consumers affordable ways to buy new Samsung phones and tablets and to upgrade from their older devices.
Under the plan, consumers will be able to buy new Samsung devices at low monthly installments through credit cards of various banks (HDFC, ICICI, Citi, and Standard Chartered). For those wishing to upgrade to a new device, Samsung will allow them to sell their current device within six months of its purchase, after deducting the price of the latter. For a company that refreshes its device lineup every few months, the Stay New plan is a nice offering that should help Samsung further cement its position as the number one smartphone manufacturer in the world’s third-largest smartphone market.
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